Moving towards a circular economy
We're excited to be announcing our Return and Refill scheme in a bid to reduce our carbon footprint and move towards a circular economy.
What does ‘Circular Economy’ mean?
Based on the principle of “repurpose, reuse, and recycle”, a circular economy is a system that looks to reuse or regenerate materials or products that might otherwise be disposed of or recycled. In simple terms, it’s a way to make production or a business more sustainable and better for the environment.
It’s about reducing waste and reusing materials productively as opposed to either disposing or even recycling them.
At Truthpaste, we’ve always been eco-conscious and sustainability has long been at the core of what we do. After a great deal of research, we wanted to share how joining the circular economy model can benefit
How does a circular economy work?
Let's take a jar of Truthpaste as an example. We send it to you, you use it, you have great teeth and gums and then you have an empty jar. The most eco-friendly thing to do is to repurpose your jar. Luckily there are many ways that you can do this. However, there are only so many spice jars, tealight holders, and glass containers a person can have, so what is the next best thing in terms of sustainability?
Returning the jar so that it can be used again!
How circular economy contributes to sustainability
There are many advantages of using glass packaging, particularly when returning and refilling the jar can reduce our carbon emissions by up to 60%.
A great deal of time and research has gone into finding the best way to return and refill our jars.
For example, returning just one empty jar to refill wouldn't make much difference in terms of CO2 emissions compared to a new jar, considering the emissions spent sending the jar back to us. Returning two empty Truthpaste jars at a time has less of an impact than returning three or more jars.
To ensure that any carbon emissions are calculated, we need to consider:
- Extraction & production of raw materials
- Transport of raw materials for glass factory
- Glass melting and container production
- Freight and shipping to us
We then look at the average CO2 emissions for sending the jars back to us which can vary dependent on how far you live. It may make more sense if you live further away, to collect more to send at once or take your jars back to your local Truthpaste retailer who collects jars.
The more jars that are returned to us to reuse, the less Co2 is generated to make and ship new jars. Which we think is great!
We have joined the circle at last!
After a great deal of research, we are thrilled to finally be able to trial our very own Return and Refill scheme! Not only do we save on our carbon footprint, but you save on your next purchase of Truthpaste. We think it’s a win/win!
Let customers speak for us
from 794 reviewsAbsolutely love this !!! Very minty & can really tell the difference with the natural oils super clean teeth now and stopping inflammation
I have been using this toothpaste for at least three years and it is the best I have used. I am told by my dentist that I have excellent hygiene for last two to three years too. I am a long term vegan and always try to be env-friendly and obv avoid palm oil too. Excellent. The price is off putting but it lasts ages so it balances out, all things considered.
A nice plastic free alternative that's hygienic and long lasting. Nice appropriately sized scoop end to get into the glass jar with ease and ensure you get the right amount of paste on your brush, plus the narrower handle end is good to use in the smaller travel size tins. It also makes a good tongue scraper!
I've used mouthwashes in the past that feels like they're going to burn my tongue off...this one is much milder, especially as you can dilute it a bit with water but still freshens the mouth and does the job. No nasty plastic container, nice natural ingredients!
I read some people see big differences within only a few days of use. I thought I'd give it a bit longer before adding my review. I have a condition and it comes with fragile tooth enamel and high sensitivity. Most toothpastes are too strong, too abrasive, only offer comfort for a few days use. I also hate waste and difficult to recycle/reuse traditional toothpaste packaging. A week in using truthpaste and I'm extremely satisfied with the outcome. Vastly reduced sensitivity so far and nice clean teeth! Spatula that came with my pack can also serve as a handy tongue scraper! No more plastic waste...a lovely little jar that's recyclable, but I'll be keeping for storing things in. I like the handy travel sized tins too. So far...so good. Thanks Truthpaste!
This toothpaste in combination with my Suri toothbrush is perfect
Really like this toothpaste, leaves my teeth feeling really clean with a nice freshness. I have tried tooth powder and tables but so far this is so much better.
Great product and feels safe to trust truthpaste for providing quality ingredients .
Like a mouth spa every time! No more pain and bleeding.. great at disinfecting and cleaning… really is so botanical.. I love it! It’s my go to toothpaste now.
After seeing adverts on social media I decided to try Truthpaste. The fact that it's fluoride free - the healthier option, it was worth a try. Anyway, love it. The peppermint & wintergreen has a really fresh taste & prefer the jar & spatula to a tube of toothpaste. I also bought the mouthwash which leaves your mouth feeling fresh & the charcoal floss is a great improvement on shop bought floss. I was so impressed, I put my second order in & my husband is now converted.
Very surprised how quickly my mouth improved teeth and gums lesd sensitive excellent stuff have recommended it to others already.
Have been using this for a couple of weeks now and it’s amazing. It tastes and smells good, and it has a brilliant texture. Definitely will be ordering more.
Quality Product, which contains natural ingredients which is needed when using a substance when cleaning one's teeth, and its very refreshing to know this product is all natural and inexpensive, and the jar above lasts for at least couple of months...! Very satisfied customer that's for sure, thank you "Truthpaste" The truth is always in the wording 🙏🙏
Excellent product. Does what it says and at a very reasonable price.
Comments
Susie Heavens
I think this is a fantastic idea. Count me in.
January 23, 2023
Leave a comment